Privacy Policy

Introduction

DentRx Dental Lab ("we," "our," or "us"), located at 1137 2nd Street, Suite 102, Santa Monica, CA 90403, is committed to protecting the privacy of our clients, website visitors, and dental professionals who use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our dental laboratory services.

Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, fax number, and mailing address of dental professionals and practice staff who contact us or use our services.
• Business Information: Dental practice name, professional license number, and billing information necessary to process orders and provide laboratory services.
• Case and Order Information: Digital scans, impressions, prescriptions, case instructions, and related clinical data submitted for dental laboratory work.
• Website Usage Information: IP address, browser type, operating system, referring URLs, pages viewed, and other standard web analytics data collected through cookies and similar technologies.
• Communication Records: Records of emails, phone calls, and other correspondence with our team.

How We Use Your Information

We use the information we collect to:

• Process and fulfill dental laboratory orders and services
• Communicate with dental professionals about cases, orders, and services
• Provide customer support and respond to inquiries
• Send service-related notifications, updates, and billing information
• Improve our website, services, and overall customer experience
• Comply with legal obligations and regulatory requirements
• Maintain records as required by applicable dental laboratory regulations

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our business, such as shipping carriers, payment processors, and IT service providers, subject to confidentiality agreements.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our business assets.
• Protection of Rights: To protect the rights, property, or safety of DentRx Dental Lab, our clients, or others.

HIPAA Compliance

As a dental laboratory, we may receive protected health information (PHI) in connection with the dental laboratory services we provide. We handle all PHI in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable California state privacy laws. We maintain appropriate administrative, physical, and technical safeguards to protect PHI and will enter into Business Associate Agreements with covered entities as required.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion of your personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. To exercise these rights, please contact us using the information provided below.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Dental laboratory records are retained in accordance with applicable California regulations and professional standards.

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. You can control cookies through your browser settings. Disabling cookies may limit certain features of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: